From May 14 to 16, 2021, the second phase of "2021 National Cultural and Tourism Entrepreneurs Creative Leadership Training Camp" will be held as scheduled in Fuzhou City, Jiangxi Province. The 2021 National Cultural and Tourism Enterprise Senior Manager Creative Leadership Training Camp is With the support of Peking University and the People's Government of Fuzhou City, a key pure public welfare project launched by the Institute of Cultural Heritage and Innovation of Peking University and Peking University Entrepreneurship Training Camp. The project adopted the process of "small class teaching---empirical exploration---experimental evaluation---optimization and promotion", guided by the creative leadership model of senior managers of cultural and tourism enterprises, and adopted the method of theory + practice through "class teaching , Case studies, student salons, academic forums, case studies, think tank applications, etc., to optimize and enhance the creative leadership of top managers of cultural and tourism companies. A total of about 30 entrepreneurs from all over the country participated in this training camp. The training camp plan will take 8 months to carry out creative leadership training for senior managers of cultural and tourism companies to enhance the creative leadership of entrepreneurs, and then Promote the operation and development of the company where it belongs; provide a cross-border communication platform and community between companies, and burst out new ideas and business opportunities in collisions and exchanges; and take Fuzhou as a case to participate in the development of Fuzhou's cultural resources.

On the evening of May 14, under the organization of excellent development coach Yang Bo, entrepreneurs carried out a wealth of development training activities. During the period, everyone actively cooperated, not afraid of difficulties, made concerted efforts, and used collective wisdom time and time again to complete the theory of evolution, a frog jumping, "showing" the elephant ring, the "flag" person "flag" thing, team RAP show, Morse code, etc. Expanding the project, on the one hand, shortens the distance between the students, increases the opportunities for communication between the students, and improves the overall cohesion and tacit understanding of everyone. On the other hand, it also inspires everyone to let go of their psychological barriers and open their minds to facilitate the smooth progress of the later series of courses. Laid a good foundation.


The opening ceremony on the morning of May 15th was presided over by Liu Jiecheng, Assistant Dean and Associate Researcher of the Institute of Cultural Industry of Peking University, Li Feng, Deputy Director of the Propaganda Department of the Fuzhou Municipal Party Committee, and Song Liang, Assistant Dean of the Institute of Cultural Heritage and Innovation (Fuzhou), Peking University Respectively address the training camp.

Li Feng, Deputy Minister of the Propaganda Department of the Fuzhou Municipal Party Committee, introduced Fuzhou’s main advantages and expressed earnest hopes to the training camp entrepreneurs, hoping that everyone can further broaden their horizons in the training camp, enhance their creative leadership, and promote the operation and development of the enterprise . And hope that through this training camp, we will build a common platform for everyone to enhance cooperation and exchanges between each other. Finally, Vice Minister Li Feng also mentioned that Fuzhou is accelerating the construction of a culturally strong city, and sincerely invites all entrepreneurs to conduct inspections and sightseeing in various places in Fuzhou after studying, and provide valuable suggestions for the development of Fuzhou. This opportunity will build a bridge of friendship between Fuzhou and everyone, and form cooperation in a wider field and higher level together.


Song Liang, assistant to the dean of the Institute of Cultural Heritage and Innovation of Peking University (Fuzhou), briefly introduced the main tasks and goals of the Institute of Cultural Heritage and Innovation of Peking University (Fuzhou), and called on entrepreneurs to participate in the development and dissemination of cultural resources in Fuzhou. Inheritance and innovation are coming.


From 15th to 16th, Chen Shaofeng, Deputy Dean of the Institute of Cultural Industry of Peking University, and Liu Jiecheng, Associate Researcher, respectively shared the "Business Model Innovation of IP and Cultural and Tourism Technology Integration" and "Business Model of Cultural and Tourism Integration". Mr. Chen Shaofeng explained and analyzed the cultural industry from multiple new perspectives such as thinking and business models, content models, and Internet cultural industries. He then took the integration of cultural tourism and cultural experience parks as an example, from the trend of cultural and technological integration Countermeasures, cultural and technological experience park business opportunities and consumption scenarios, digital technology and artificial intelligence and entertainment were discussed in depth with everyone. Teacher Liu Jiecheng used the overview of cultural and tourism integration as the starting point to analyze the environment of cultural tourism integration and the new model of cultural tourism integration development. During the period, he also used vivid cases such as the renovation of the power tower in the lower garden of Zhangjiakou, new and old classics, and fast fashion IP. In a lively discussion, Mr. Liu Jiecheng said: In the Internet era, fast fashion IP must have the three elements of "satisfaction with curiosity + social material + entertainment decompression" at the same time.

On the afternoon of the 16th, under the leadership of Teacher Liu Jiecheng, the entrepreneurs conducted case discussions in groups. According to the models learned, each group had a lively discussion and report on a case of the students. After that, Mr. Liu Jiecheng analyzed and commented on the cases shared by the students.

After finishing the first course, the trainees expressed that they have benefited a lot. A student from Dunhuang Cultural Tourism Group said: "Through two days of learning and exchanges, I have gained a lot. Participating in this course, my biggest feeling is that the exchanges with teachers have proved our group's strategic adjustment, The direction is right, and it strengthened my confidence that I must stick to it. Mr. Chen’s course started from different angles and directly implanted a few key words into my cognition. What is even more exciting are these key points. Words are the methods and paths that we can directly use now. Another feeling is that powerful people and powerful teams are right here, in everyone’s circle, we sincerely open our hearts and open our group business, we Among the students are content, technology, planning, IP creation and marketing output, immersive spaces, catering, weddings, mastering a large number of artist resources, etc., all of which are what we need Yes. I hope that I can communicate more with you during my studies in the future. The last touch is that this is the first time I have participated in such a class of unity and class culture."

Another student from Xinjiang Broadcasting and Television Investment Co., Ltd. said: "Thank you to the college and teachers for providing us with a platform for learning and communication. Two days of training and learning have gained knowledge and friendship. Through teacher Yang’s outreach training, we have gotten closer. The distance between the students who met for the first time has deepened the exchanges, interactions, and cooperation between the students, which is very helpful to achieve the training effect. Through the teaching of Teacher Liu and Professor Chen, I have a new understanding of the integration of cultural tourism. The content of the two teachers’ lectures is novel, the cases are profound and representative, the lectures are lively, motivating, and affinity."