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Peking University Cultural Heritage and Innovation Research Institute (Fuzhou) and China Publishing Group Chinese Publishing House signed a strategic cooperation agreement
2021.06.29
On April 29th, the signing ceremony of the strategic cooperation between Peking University Institute of Cultural Heritage and Innovation (Fuzhou) and China Publishing Group Chinese Publishing House and the Chinese Cultural Heritage and Innovation Research Think Tank Series Book Publishing Symposium was held at No. 51 Yard of Yannan Garden, Peking University. This event was sponsored by the Institute of Cultural Heritage and Innovation of Peking University (Fuzhou) and co-organized by the Institute of Cultural Industry of Peking University. Deputy Dean of the Institute of Cultural Industry of Peking University, Executive Deputy Dean of Peking University's Institute of Cultural Heritage and Innovation (Fuzhou) Xiang Yong, President of Huawen Publishing House Song Zhijun, Deputy Director of Humanities and Social Sciences Editorial Department of Huawen Publishing House Yang Yanli, Marketing Editor Wang Iraq, as well as experts from Peking University, Renmin University of China, Beijing Normal University, Beijing Foreign Studies University, Communication University of China and other universities undertook the "Research on the Inheritance and Innovation of Chinese Culture in 2020" also participated in the event. The event was hosted by Dr. Yujuan Yang, Assistant Dean of the Institute of Cultural Heritage and Innovation of Peking University (Fuzhou).

Vice President Xiang Yong, on behalf of Peking University Fuzhou Research Institute, extended a warm welcome to the leaders of the Chinese Publishing House and the experts of the research team. He reviewed the experience of many scholars from Peking University who he was familiar with in publishing monographs at Huawen Publishing House, and believed that Huawen Publishing House has a distinctive "Chinese" publishing brand, which is an important culture that promotes the inheritance and innovation of Chinese culture and the "going out" of Chinese culture. The organization has always had a close cooperative relationship with the Cultural Industry Research Institute of Peking University, and has maintained a beautiful publishing friendship between the "writer" and the "publisher" for many years. He pointed out that through the strategic cooperation between Peking University Fuzhou Research Institute and Chinese Publishing House, organizing the participation of well-known scholars in the field of cultural inheritance and innovation across the country can better promote the spread of knowledge of Chinese cultural inheritance and innovation and the brand building of academic publishing. Build an academic front of the "Chinese cultural heritage and innovation research think tank" to make greater contributions to the academic innovation and knowledge dissemination that promote the Chinese cultural heritage and innovation.

Vice President Xiang Yong believes that the promotion of Chinese cultural heritage and innovative research is a proposition of the times in line with the development trend. Building a culturally powerful country and enhancing cultural self-confidence are inseparable from the inheritance and innovation of traditional culture, revolutionary culture and contemporary culture. Peking University and the Fuzhou Municipal People’s Government jointly established the Institute of Cultural Inheritance and Innovation, based in Fuzhou and radiating across the country, to carry out theoretical research, applied research and cultural and creative practice of Chinese cultural inheritance and innovation. The exploratory significance of "on the land of the motherland". Generally speaking, the research methods of the humanities are mainly based on historical materials, documents, artifacts and philosophical understanding. The impact on society is mainly through the power of thought and the power of humanities to play a subtle role, and through the improvement of people's literacy. Influencing people's outlook on life, values and world outlook, and then giving play to the "hidden" value of the humanities to promote social progress. The establishment of the Fuzhou Research Institute of Peking University adheres to the depth of the country and the front line of practice. It not only plays the role of a platform for academic research, but also plays a role as a base for project incubation, and innovates the mechanism and mode of social services for the humanities.

Vice President Xiang Yong believes that to promote the inheritance and innovation of Chinese culture, we must adhere to the fundamental principles of creative transformation and innovative development. Tradition is innovation. In the context of Chinese cultural inheritance and innovation, we must re-examine the scope of application and establishment conditions of "authenticity", and we must both "keeping integrity" and "innovating." It is necessary to make full use of new technologies, new materials, new methods, and new aesthetic standards to re-examine, adapt, transform and innovate traditional culture, and continuously cultivate new cultural formats. To promote the activation of Chinese culture in daily life, to tell the Chinese story to the world market, to use more high-tech means, to use cultural finance, cultural property rights and new forms of cultural trade to continuously innovate product research and development and industrial innovation , To promote the sustainable development of Chinese cultural heritage and innovation. The mission of Fuzhou Research Institute of Peking University is to take root in the land of China, inherit excellent culture, expand international horizons, promote reform and innovation, promote great rejuvenation, and build a larger academic network platform based on academic research and think tank research based on cultural heritage and innovation. Locally integrate the in-depth participation of scientific research institutions and innovative companies to promote the high-quality development of the local economy and society.

Vice President Xiang Yong believes that the promotion of research on the inheritance and innovation of Chinese culture reflects the great pursuit of China in the new development stage. The new stage of development is a new historical mission and a new vision after China has realized its millennium dream of building a moderately prosperous society in an all-round way. The new stage of development is a new stage based on building a modern socialist country with Chinese characteristics, and is a defense of the "Chinese characteristics" position. At this stage of development, China has independently moved towards a new exploration of the road to human modernization, and has led a new model for the development of world civilization. The modernization of socialism with Chinese characteristics embodies the high integration of "Chineseness", "future" and "modernity". Here, "Chinese characteristics" means "Chineseness", which means to continuously refine, summarize and disseminate "Chinese spirit", "Chinese values" and "Chinese strategy" in the grand journey of human development. Therefore, the strategic cooperation between Peking University Fuzhou Research Institute and Chinese Publishing House is full of sense of history and mission. Huawen Publishing House focuses on publishing on the theme of "Chinese culture", and adheres to the publishing vision of "tradition and modernity" and "locality and the world" of Chinese culture. I believe that under the guidance of the framework of strategic cooperation, Peking University Fuzhou Research Institute and Huawen Publishing House will each give full play to their resource advantages, sincerely cooperate, innovate models, cultivate high-quality academic works in the field of Chinese cultural heritage and innovation, and develop high content in the field of Chinese cultural heritage and innovation The copyright value of China, the development of high-quality content industry in the field of Chinese cultural heritage and innovation.

President Song Zhijun pointed out in his speech that the publication of the "Chinese Cultural Heritage and Innovation Research Think Tank Series" will play a leading value and exemplary significance in the national publishing industry. He believes that the think tank series will be a major result of the cooperation of the country's top academic institutions, local governments with deep cultural resources, and book institutions focusing on Chinese publishing. This kind of cooperation and co-creation provides cherished development ideas and practical approaches for truly realizing the creative transformation and innovative development of Chinese excellent traditional culture. When academic research goes out of the palace of the ivory tower and is combined with vivid reality, its academic value and the power of knowledge will be more demonstrated; when local governments are planning development, they consciously root in local historical and cultural resources, and ask humbly. Considering scholars, let "don't forget the original, absorb the foreign and face the future" from an ideal slogan into a real movement. Only in this way can our social development have roots, individuality and soul, and avoid the occurrence of the "modern tragedy" of homogeneous development and developmental destruction.

President Song Zhijun specifically talked about the cultural story of the joint construction of the Party Branch of the Chinese Publishing House and Lijiazhuang Village, Pingshan County, Hebei Province, where the former site of the Central United Front Work Department is located. He expressed his sincere admiration for the Fuzhou Research Institute of Peking University's initiative to connect with reality and promote the development of practice, and firmly believed that such efforts will bear fruit. He pointed out that Huawen Publishing House attaches great importance to the publication of the "Chinese Culture Inheritance and Innovation Research Think Tank Series", and will set up a special working group to connect with the work team of the Peking University Fuzhou Research Institute, actively apply for funding support from relevant national ministries and commissions, and control the think tank series. Subject selection planning, first draft collection, editing and proofreading, binding design and publicity and promotion, etc., will strictly control the quality and create high-quality books. He hoped that Chinese Publishing House and Peking University Fuzhou Research Institute would promote the publishing brand of "MOOK and the City" across the country, explore urban historical and cultural resources in the form of book intervention, and cultivate urban cultural brands on this basis, and develop urban cultural industries. He believes that as long as Huawen and Peking University work hard and persevere, the prospects for cooperation between the two parties will be broad and will bear fruit.

Zhang Tao, Associate Professor, School of Economics and Resource Management, Beijing Normal University, Liu Yi, Assistant Researcher, National Institute of Development and Strategy, Renmin University of China, Tang Lulu, Associate Professor, Academy of Art Studies, Beijing Foreign Studies University, Zhu Jia, Director of Cultural Industry Review, Tencent Official Account, Communication University of China Lecturer Bai Xiaoqing of the School of Television, Lu Qiuwan, Director of the Academic Research Department of the Institute of Cultural Heritage and Innovation of Peking University, Yin Kun, a reporter from China Press and Publication Radio and Television News, Liu Bin, a reporter from Guangming Daily, and Deng Ranran, a reporter from Guangming Daily, and other experts, scholars and media representatives at the press conference At the meeting, in-depth discussions were conducted on topic selection planning, content positioning, and brand promotion of think tank series publication, and relevant experts introduced the progress of the topics undertaken. Participants all expressed their high concern and ardent expectation for the publication of think tank series.